Digital presentation of Turizem Loka

As part of the operation “E-business Turizem Loka d. o. o. “, we conducted a workshop in the collaboration with the company Studio Mazzini d. o. o. Under the expert guidance of Dario Berginc, Ph.D., we prepared an integrated study of company’s digital presence on foreign markets, followed by the implementation of redesigning the website and a portal for the secure exchange of data in the manner of responsive design and multilingualism. We edited materials for promotion at digital trade fairs and upgraded staff expertise in digital fields.

In an interactive workshop with Mag. Matjaž Mazzini discussed the characteristics of social networks, the importance of a strategic approach in the planning of communication activities and the use of analytics and automated marketing systems in establishing an effective sales funnel. With his experience, he effectively and practically supplemented our knowledge and gave us guidelines for further improvements.

The purpose of the public tender is to co-finance the eligible costs of establishing or upgrading the company’s electronic operations. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.